(04)
Solem
Services
Branding / Packaging / Product Visualization
Year
2026
Credit
Designed by Christian Alvarado.
An apothecary-minded identity and packaging system for a slow-wellness supplement and adaptogen brand.
The challenge
Supplements tend toward sterile clinical branding or loud, hype-driven wellness. Neither fits a product built on patience. Solem needed to feel premium and credible without pharmaceutical coldness, and to grow into multiple product lines while staying cohesive.
The work
A sunburst mark paired with a root motif: energy from above, stability from below. A deep olive and warm ivory palette with a restrained gold accent, amber glass, an editorial serif wordmark, and minimal descriptor copy, borrowing from perfumery rather than the vitamin aisle. The debut product is Daily Root, an adaptogen complex.
The result
A quiet, confident system built to hold a countertop, with room to extend cleanly across future formulas.
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