(02)
Lucky 7
Services
Branding / Packaging / Product Visualization / Merchandise
Year
2026
Credit
Designed by Christian Alvarado.
A casino-inspired supplement brand built to win attention on crowded retail, vending, and dispensary shelves.
The challenge
A crowded shelf demanded a brand that could command attention while communicating potency, personality, and a sense of play. The packaging also had to work across vending, pegboard, single-serve, and multipack formats, and tell a growing flavor lineup apart without losing cohesion.
The work
An identity rooted in casino iconography: flavor-coded poker chip medallions, a gold script wordmark, and a saturated red palette. Each SKU gets its own chip color story, so flavors like Blue Razz and Peach Mango stay distinct but unified. Hook-ready hanging cards scale from single-serve to multipack.
The result
A line that reads instantly at point of sale. The identity extends into branded merchandise, including a custom Nalgene bottle, positioning Lucky 7 as a lifestyle brand.
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Benny Blanco x HexClad
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