(08)
House of Wagons
Services
Art Direction / Visual Identity
Year
[Year]
Credit
Designed by Chris Apodaca.
A timeless mark for a curator of vintage cars and classic wagons, built to live on signage, screens, and merch.
The challenge
House of Wagons curates and resells vintage cars, with a focus on wagons. They wanted a logo that spoke to collectors and car enthusiasts.
The work
Research into classic auto signage led to a range of concepts, refined with the founder into a final mark. The color and type nod to the vintage theme while staying fresh, and the system flexes from digital to physical merch.
The result
A distinctive anchor for the brand that resonates with its community and builds recognition across every channel.
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