Based in Southern California

Working everywhere

Local time  

Based in Southern California

Working everywhere

Local time  

(12)

Fledge

Services

Brand Design / Web Design

Year

2024

Credit

Designed by Christian Alvarado.

A modern rebrand for a machine shop that led to a 35% increase in new clients.

Fledge Machine Shop stationery set with black and orange folders, letterhead, and business cards

The challenge

Fledge Machine Shop needed to modernize its image and build a stronger foundation for brand recognition.

The work

A complete brand redesign. The new mark combines the letter F with a wing shape, a nod to the word “fledge,” to signal growth and movement. A sleek, tech-inspired look carries across the identity and website.

The result

The new brand launched in Q1 2025 and gave Fledge a stronger market presence, with a 35% increase in new clients.

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© 2026 Random Artifacts LLC. All rights reserved.

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Instagram

LinkedIn

[Behance]

© 2026 Random Artifacts LLC. All rights reserved.

Social

Instagram

LinkedIn

[Behance]

© 2026 Random Artifacts LLC. All rights reserved.