(06)
ARENA™
Services
Branding / Packaging
Year
2024
Credit
Designed by Christian Alvarado.
A bold, upscale supplement brand and packaging line built for the modern warrior.
The challenge
Build a brand any modern warrior would stand behind, while carrying the parent company’s identity into something bolder.
The work
The logo fuses the parent company’s signature wing elements with a warrior helmet. Because the mark is intricate, the packaging stays minimal and geometric: a squared sans-serif, varied container shades with contrasting lids to tell versions apart, and metallic foil for shelf recognition.
The result
A bold, upscale line that commands attention without clutter or gimmicks.
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SPOT
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